Expand Your Brand into Africa’s Billion-Dollar Market
Egy Beauty Africa is more than an exhibition; it’s your direct pipeline to distributors, wholesalers, and retail buyers across 55+ countries. In just three days, achieve what would take months of independent business development.
- 24–26 April 2027
- EIEC, New Cairo
- 55+ countries
- 300+Exhibitors
- 20,000+Trade visitors
- 200+Hosted VIP buyers
- 55+Participating countries
- 6+International pavilions
The Exhibitor Advantage
Three days on the show floor put your brand in front of the people who decide what reaches shelves, salons and pharmacies across Africa and the Middle East.
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Generate High-Quality Leads
Connect face-to-face with 20,000+ trade professionals: importers, distributors, wholesalers and retail buyers.
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Launch New Products
Showcase your latest innovations to a captive, purchasing-ready audience and get market feedback on the spot.
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Brand Positioning
Stand alongside industry giants and establish your presence in the MENA region and across Africa.
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Pre-Booked Buyer Meetings
Through the B2B Program, meet hosted VIP buyers in scheduled one-to-one meetings at your stand.
From Stand to Signed Deals
Your stand is a route to new markets, customers and partners — not just a booth.
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Exhibit
Present your products in the sector your buyers walk to first.
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Meet Qualified Buyers
Hosted buyers and trade visitors come to source, not just to browse.
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Enter African Markets
Find the distributors who can take your brand to new countries.
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Grow Your Business
Turn meetings into orders, agencies and long-term partnerships.
Who You’ll Meet
Registration is for trade professionals only, so the aisles are full of people who buy, distribute and recommend beauty products.
- Importers & distributors
- Wholesalers & retail chains
- Pharmacies & para-pharmacies
- Salon & spa owners
- Dermatologists & formulators
- Manufacturers & packaging buyers
Proven Results
“Through the B2B program, we secured 3 major distribution deals in North Africa.”
- 302exhibitors in 2025
- 20,204trade visitors in 2025
- 20,000 m²of exhibition space
Plan Your Participation
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Floor Plan
See the halls and sector zones, and choose where you want to be.
Floor Plan -
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Sponsorship Packages
Go beyond the stand with Gold, Bronze and Silver packages.
Sponsorship Packages -
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Product Segments
Find the sector your products belong to, and the buyers who walk it.
Product Segments -
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Freight Forwarding
Ship your stand and products with the official forwarder.
Freight Forwarding
Request the 2027 Exhibitor Brochure
Stand options, the floor plan and everything you need to plan your participation — sent straight to your inbox.
- Space Only, Shell Scheme and Wooden Booth options
- Sector zones and the latest floor plan
- Sponsorship and marketing opportunities
Prime Locations Sell Out Quickly
Reserve your stand at Egy Beauty Africa 2027 and meet the buyers shaping Africa’s beauty market.
Book Your Stand