Mission
To connect global beauty manufacturers with high-potential African and Middle Eastern markets.
The Heart of Africa’s Beauty Industry
Egy Beauty Africa is the leading international B2B exhibition dedicated to cosmetics, hair care, fragrances, and beauty industries in the MENA region and Africa. For years, we have served as the pivotal meeting point for global innovators and regional buyers.
- 300+Exhibitors
- 6+International pavilions
- 20,000+Trade visitors
- 200+Hosted VIP buyers
- 55+Participating countries
Our Mission & Vision
Vision
To empower the beauty sector by fostering sustainable trade, driving innovation, and accelerating economic growth across the continent.
Three Exhibitions, One Destination
Egy Beauty Africa runs alongside two sister exhibitions, so buyers can source across beauty, fragrance and hygiene in a single visit.
Egy Beauty Africa
Cosmetics, skin care, hair care and salon equipment, packaging and medical cosmetics.
Egy Perfumes Africa
Fragrances and perfumes, essential oils and fragrance ingredients.
Det Chem Africa
Detergents, cleaning and hygiene products and their raw materials.
Our Journey
Year after year, more exhibitors, more buyers and more countries come to Cairo to do business.
2024
225 exhibitors · 15,202 visitors
2025
302 exhibitors · 20,204 visitors · 20,000 m²
2026
25–27 April, EIEC, New Cairo
2027
24–26 April · 300+ exhibitors from 55+ countries
Trusted by Industry Leaders
Collaborating with industry pioneers to deliver a world-class trade environment.
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Learn More
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Market Overview
The numbers behind Africa’s beauty boom.
Market Overview -
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About Egypt
Why Cairo is the gateway to Africa.
About Egypt -
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The Venue
EIEC, New Cairo.
The Venue -
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Contact Us
Talk to the team.
Contact Us
Be Part of the Next Chapter
Join Egy Beauty Africa 2027, 24–26 April at the Egypt International Exhibition Center, New Cairo.