• Egy Perfumes Africa
  • Det Chem Africa

Exhibition Date

عربية

Egypt: Africa’s Gateway for Beauty Brands

Where Africa, the Middle East and Europe meet, Egypt gives beauty brands a home market of more than 100 million people and trade routes to markets across the continent.

Market Overview Visiting Egypt
Map: Cairo, connected to Europe, the Gulf, East Africa, West Africa and Southern Africa Europe The Gulf East Africa West Africa Southern Africa Cairo

Why Egypt

Six reasons international beauty brands start their African story in Cairo.

  • Where Three Regions Meet

    Between Africa, the Middle East and Europe, and home to the Suez Canal, one of the world’s busiest trade routes.

  • 100+ Million Consumers

    One of the largest and youngest populations in Africa and the Middle East.

  • Trade Agreements

    Preferential access to markets across Africa, the Arab world and Europe.

  • A Manufacturing Base

    Factories for cosmetics, detergents and packaging, and the raw-material suppliers behind them.

  • Connected by Air

    Cairo International Airport links Egypt with cities across Africa, the Middle East and Europe.

  • A Growing Beauty Market

    Rising demand for skin care, hair care and fragrances, from salons to pharmacies.

    See the numbers

Trade Across Borders

Egypt belongs to the main trade blocs of Africa and the Arab world, which makes Cairo a practical base for regional distribution.

Rules of origin and product rules apply to each agreement: check the details for your products with your trade adviser.

AfCFTA
African Continental Free Trade Area, across the continent
COMESA
Common Market for Eastern and Southern Africa
GAFTA
Greater Arab Free Trade Area
Agadir Agreement
Free trade with Mediterranean Arab partners
EU–Egypt Association Agreement
Trade with the European Union

Visiting Egypt

Good to know before you fly to Cairo for the show.

  • Visa

    Many nationalities can get an e-visa. We can help with invitation letters.

  • Where to Stay

    Partner hotels close to EIEC, with special rates.

  • Weather in April

    Warm and sunny, with daytime highs around 30 °C.

  • Getting Around

    Taxis and ride-hailing apps across Cairo; the show shuttle from partner hotels.

  • Currency

    The Egyptian pound (EGP). Cards are widely accepted in hotels.

  • The Venue

    EIEC in New Cairo, about 30 minutes from the airport.

Join Us in Cairo

24–26 April 2027 at the Egypt International Exhibition Center, New Cairo.

Book Your Stand Register to Visit